Pioneer Square

Upstream will highlight the very best of Seattle’s oldest neighborhood, Pioneer Square, allowing attendees to bounce from intimate showcases to big stages in the city's original arts and entertainment district. Pioneer Square has a rich and storied history as the epicenter of the sound and culture of the Northwest from the Jazz Age to the grunge era.

Upstream embraces the musical history of this neighborhood—you’ll discover artists playing at many of the clubs and buildings that have stood since the late 19th century, while enjoying its walkable parks and open-air spaces that blend seamlessly into the fest’s footprint.
 
NAVVI at Zocalo
Art installation at Occidental Mall
Sloucher at Court In The Square
Upstream’s campus is easily traversable—find your home base in the Sound Lot featuring two stages—the main stage and KEXP stage—as well as food trucks, activities and a beer garden. Then wander the brick and ivy of Pioneer Square and discover performances in buildings and venues that have been showcasing live music since the Gold Rush.
 
As you head from venue to venue, don't forget to look up and appreciate the Victorian and Richardsonian Romanesque architecture—many of the buildings you see today were built from the ashes of the Great Seattle Fire and are protected as a result of the grassroots historic preservation movement in Pioneer Square.

Pioneer Square is more than just a neighborhood, it’s a historic artifact that remains at the center of the creative and pioneering spirit of the region. Thanks to community partners like the Alliance for Pioneer Square, we are able to tap into the neighborhood’s innate walkability and historic importance while showcasing Seattle music to the world.