An update on Upstream in 2019
About Upstream

Upstream Mission

Upstream Music Fest + Summit is a three-day music fest where attendees can discover acclaimed national artists performing alongside rising stars from the Northwest and beyond. Our open campus in the heart of Seattle’s historic arts and entertainment district allows for serendipitous moments for fans and musicians alike, and our variety of ticket options means you can curate your perfect weekend of music.

The Sound Lot features artists playing across TWO stages—the Amazon Music Main Stage and the KEXP Stage—as well as a variety of food, libations and activities to round out your fest experience. The Sound Lot is the perfect home-base for three days of endless music discovery in the heart of Seattle.
Head into the heart of Pioneer Square to one of our 15+ venues for showcases curated by Upstream and our Guest Curators including Consequence of Sound, Nirvana’s Krist Novoselic, Sub Pop, Starbucks and many more. Along the way you could bump into your favorite local artist crossing Occidental Park or grab a drink next to the drummer you saw perform hours before—Upstream offers a diverse mosaic of musicians and styles, for a truly unique and personal attendee experience.

In addition to three days of music, the Upstream Summit will take place on Friday, June 1st in partnership with the Recording Academy Pacific Northwest Chapter. This year’s Summit programming will pull from a committee of artists, music industry professionals, event producers and creative directors who all have significant experience navigating the music industry and programming will address the most pressing issues and challenges facing emerging artists today.

Upstream Archive

Upstream 2017

May 11-13, 2017

Upstream Music Fest + Summit 2017 brought 30,000 attendees throughout the weekend, and an additional 5,000 joined in on free festivities available around Pioneer Square. Upstream's final lineup included 360 acts, with 8 Amazon Music main stage performances and 55 Guest Curators building out 25+ stages, helping transcend genre and style. The Summit featured 4 keynote speakers and 24 breakout sessions representing artists, the music industry, tech, gaming, design and regional community organizations. All the while, Upstream attendees harnessed technology to deliver a great experience, downloading the Upstream App to discover and listen to new music, and schedule their weekend.

Upstream 2017 was supported by partners like Amazon Music, Amazon Web Services, Visit Seattle, Miller Lite, Heineken, and CenturyLink, and associate partners like Weyerhauser, ReachNow, Sparkling Ice, Canada 150, JP Morgan, Starbucks, Seahawks, SKB Architects, and Thompson Seattle.